About us
About us
Our story so far
Meet the team and learn about our mission.
Who we are
Who we are
We are the Supply Chain Data Specialists for UK Industry.
We are the Supply Chain Data Specialists for UK Industry.
Most organisations are not short on ambition, they are short on evidence. While traditional consultancies focus on long-range 2030 and 2050 targets, we focus on the immediate reality facing businesses from 2026 onwards: regulators, auditors and procurement bodies expecting verified, source-linked emissions data.
We built CarbonAct because companies were being exposed to tax, audit and reporting risk through outdated spend-based estimates and low-quality supplier responses. Targets mean nothing if the data underpinning them cannot withstand scrutiny.
We do not provide broad sustainability advice.
We specialise exclusively in forensic data extraction.
Our team blends deep GHG Protocol expertise with a human-led Concierge model that retrieves verified primary data directly from suppliers across complex, multi-tier supply chains. This approach ensures our clients can replace inflated estimates with defensible evidence—protecting them from Default Value penalties, strengthening audit resilience, and meeting the technical standards of emerging regulations such as the UK CBAM and CSRD.
Most organisations are not short on ambition, they are short on evidence. While traditional consultancies focus on long-range 2030 and 2050 targets, we focus on the immediate reality facing businesses from 2026 onwards: regulators, auditors and procurement bodies expecting verified, source-linked emissions data.
We built CarbonAct because companies were being exposed to tax, audit and reporting risk through outdated spend-based estimates and low-quality supplier responses. Targets mean nothing if the data underpinning them cannot withstand scrutiny.
We do not provide broad sustainability advice.
We specialise exclusively in forensic data extraction.
Our team blends deep GHG Protocol expertise with a human-led Concierge model that retrieves verified primary data directly from suppliers across complex, multi-tier supply chains. This approach ensures our clients can replace inflated estimates with defensible evidence—protecting them from Default Value penalties, strengthening audit resilience, and meeting the technical standards of emerging regulations such as the UK CBAM and CSRD.
Carbon experts
Impact-obsessed
Carbon experts
Impact-obsessed
Carbon experts
Impact-obsessed
Our Mandate
We are purging "estimates" from the supply chain.
We believe you cannot manage what you cannot measure. CarbonAct was built to remove the guesswork that has dominated supply chain reporting, replacing spend-based estimates with verified, audit-ready primary data. Our mission is to give UK industry the defensible evidence it needs to operate confidently in an increasingly regulated environment.
CBAM Tax Shield
Prevent HMRC from applying punitive "Default Values" to your imports. We secure the primary data needed to pay the fair tax rate, not the penalty rate.
Concierge Extraction
Automated surveys fail. Our team manually calls and emails your suppliers, guiding them through the data collection process so you don't have to.
PPN 06/21 Compliant
Ensure eligibility for UK Government contracts (>£5M). We provide the robust Scope 3 data required for a credible Carbon Reduction Plan.
Audit-Ready Data
No black boxes. Every carbon figure we report is backed by a transparent "Chain of Custody" linked to original utility bills, aligned with ISO 14064.
Our Mandate
We are purging "estimates" from the supply chain.
We believe you cannot manage what you cannot measure. CarbonAct was built to remove the guesswork that has dominated supply chain reporting, replacing spend-based estimates with verified, audit-ready primary data. Our mission is to give UK industry the defensible evidence it needs to operate confidently in an increasingly regulated environment.
CBAM Tax Shield
Prevent HMRC from applying punitive "Default Values" to your imports. We secure the primary data needed to pay the fair tax rate, not the penalty rate.
Concierge Extraction
Automated surveys fail. Our team manually calls and emails your suppliers, guiding them through the data collection process so you don't have to.
PPN 06/21 Compliant
Ensure eligibility for UK Government contracts (>£5M). We provide the robust Scope 3 data required for a credible Carbon Reduction Plan.
Audit-Ready Data
No black boxes. Every carbon figure we report is backed by a transparent "Chain of Custody" linked to original utility bills, aligned with ISO 14064.
Our Mandate
We are purging "estimates" from the supply chain.
We believe you cannot manage what you cannot measure. CarbonAct was built to remove the guesswork that has dominated supply chain reporting, replacing spend-based estimates with verified, audit-ready primary data. Our mission is to give UK industry the defensible evidence it needs to operate confidently in an increasingly regulated environment.
CBAM Tax Shield
Prevent HMRC from applying punitive "Default Values" to your imports. We secure the primary data needed to pay the fair tax rate, not the penalty rate.
Concierge Extraction
Automated surveys fail. Our team manually calls and emails your suppliers, guiding them through the data collection process so you don't have to.
PPN 06/21 Compliant
Ensure eligibility for UK Government contracts (>£5M). We provide the robust Scope 3 data required for a credible Carbon Reduction Plan.
Audit-Ready Data
No black boxes. Every carbon figure we report is backed by a transparent "Chain of Custody" linked to original utility bills, aligned with ISO 14064.
Team
Meet our founder
Ashley John
Founder & Lead Strategist
Ashley John is an award-winning innovator and the builder of world-class sustainability tools. As the founder of EcoPigs, he became a leading voice in digital sustainability, creating industry-defining solutions for the digital carbon crisis. It was during this journey that he uncovered a critical failure in the physical supply chain: global companies were running on estimates, not data. He founded CarbonAct to close that gap. A multi-award finalist and frequent public speaker, Ashley delivers masterclasses to colleges and FE bodies, shaping the next generation of climate tech. He doesn't just consult on strategy; he builds the engines that make it possible.
Team
Meet our founder
Ashley John
Founder & Lead Strategist
Ashley John is an award-winning innovator and the builder of world-class sustainability tools. As the founder of EcoPigs, he became a leading voice in digital sustainability, creating industry-defining solutions for the digital carbon crisis. It was during this journey that he uncovered a critical failure in the physical supply chain: global companies were running on estimates, not data. He founded CarbonAct to close that gap. A multi-award finalist and frequent public speaker, Ashley delivers masterclasses to colleges and FE bodies, shaping the next generation of climate tech. He doesn't just consult on strategy; he builds the engines that make it possible.
Team
Meet our founder
Ashley John
Founder & Lead Strategist
Ashley John is an award-winning innovator and the builder of world-class sustainability tools. As the founder of EcoPigs, he became a leading voice in digital sustainability, creating industry-defining solutions for the digital carbon crisis. It was during this journey that he uncovered a critical failure in the physical supply chain: global companies were running on estimates, not data. He founded CarbonAct to close that gap. A multi-award finalist and frequent public speaker, Ashley delivers masterclasses to colleges and FE bodies, shaping the next generation of climate tech. He doesn't just consult on strategy; he builds the engines that make it possible.
Secure Your Margins Before 2027.
Don't let supply chain data gaps turn into tax liabilities. Establish your audit-ready primary data baseline today and shield your business from punitive "Default Value" tariffs.
Secure Your Margins Before 2027.
Don't let supply chain data gaps turn into tax liabilities. Establish your audit-ready primary data baseline today and shield your business from punitive "Default Value" tariffs.
Secure Your Margins Before 2027.
Don't let supply chain data gaps turn into tax liabilities. Establish your audit-ready primary data baseline today and shield your business from punitive "Default Value" tariffs.
